One business. Three outside perspectives.

The full outside perspective.

One business. Three outside perspectives. One comprehensive view.

LAKIA Business Perspective brings together the Customer Intelligence Brief, Competitive Snapshot Brief, and Online Presence Brief.

• Customer
  What are customers saying?
• Competition
  What are competitors doing?
• Presence
  What does a prospective customer see?

The value is in the connections: how customer feedback relates to what competitors communicate and what prospective customers encounter online.

Introductory pricing available. Contact LAKIA to discuss the right service for your business.

Brand Reputation Management

Your reputation is shaped by what customers say about you, how your business responds, and what people find when they look you up.

LAKIA helps you understand how your business is perceived, recognize what your customers' feedback reveals, and respond in ways that reflect your business's voice and values.

This is an ongoing service, separate from the three research briefs and LAKIA Business Perspective.

Introductory pricing available. Contact LAKIA to discuss the right service for your business.

What the service includes

• Monitoring public customer reviews and feedback.
• Identifying recurring themes, concerns, and emerging reputation issues.
• Recognizing positive feedback and customer experiences worth protecting.
• Writing and posting thoughtful, personalized responses to customer reviews on your business's behalf, with your approval.
• Helping maintain a consistent response style that reflects your business's voice and values.
• Bringing sensitive or significant concerns to your attention.
• Providing practical observations and recommendations to help strengthen customer trust and public perception.

An arrangement that fits your business

Brand Reputation Management is an ongoing service, with pricing and terms agreed upon in advance based on your business's needs. Together, we agree on how often reviews are checked, which public sources are monitored, and the level of response support you would like.

Thoughtful responses, with your approval

With your approval and the necessary account access, LAKIA can post responses on your behalf. Routine responses can follow guidelines we agree on together, keeping the tone personal and consistent with your business.

Sensitive complaints, serious allegations, legal concerns, and matters requiring a management decision are referred to you before a response is posted.

A simple, focused process.

Start with one brief or bring all three perspectives together with LAKIA Business Perspective.

1. GATHER
   LAKIA gathers publicly available information relevant to the business.
2. IDENTIFY PATTERNS
   We look for recurring themes, contrasts, and things that stand out.
3. STEP BACK
   We consider what those patterns may mean from the customer's, competitor's, or prospective customer's perspective.
4. PREPARE THE BRIEF
   The findings are organized into a concise, practical brief.
5. OWNER DECIDES
   You review the brief and decide what matters and what action, if any, to take.